Size: 327 MB | Duration: 2h 32m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
Leverage all of the features available in Bing Ads, the popular ads program from Microsoft, to run stellar marketing campaigns with one of the wld's leading ad netwks. This comprehensive course begins with an overview of the Bing landscape, and then guides you through creating an account, setting bids, writing effective ads, and selecting keywds. Familiarize yourself with imptant Bing Ads policies in der to save time and make sure your campaigns are approved quickly. Learn about ad extensions, targeting, and setting up Universal Event Tracking, as well as how to use available tools-f example, the Bing Ads Intelligence tool-to successfully carry out campaign optimization.
Topics include:
* Creating your account
* Navigating the Bing interface
* Setting up billing
* Estimating traffic and setting bids
* Writing effective ads
* Using dynamic text ads
* Setting up campaign exclusions
* Using automated rules
* Setting up Universal Event Tracking
* Creating a remarketing list in Bing Ads
* Measuring perfmance with Bing Ads repts
