What makes it so much different than other weight loss publications on the market?
Well first of all, it's not a "weight loss" program, it's a "fat" loss program. This may seem like semantics or wordplay at first, but once you've read just the first three chapters, there will be no doubt in your mind that pursuing "weight loss" is not only the wrong goal, it may be the reason that you've failed to reach and maintain your ideal body weight. Burn The Fat shows you exactly why it's fat you must lose, not "weight" (which includes muscle, water and other lean tissue) and then goes on to show you exactly how to do it.
Secondly, what makes Burn The Fat different is the amount of attention that is paid to each and every element of successful, healthy, permanent fat loss. Burn The Fat not only thoroughly dispels the lies, myths and fallacies surrounding a very confusing subject, it is simply the most detailed book about fat loss ever written. By reading Burn the Fat, Feed the Muscle, (or better yet, "studying it"), you will learn more about fat loss than you would from an entire bookshelf of maintstream diet publications at your local bookstore.
You may be wondering, "Is this a low carb diet? A high protein diet? A high fat diet? what type of program IS it???"
The truth is that Burn the Fat is neither a high protein diet, or a low carb diet. That's because with the information in this book, you will be able to easily determine your own ideal macronutrient ratio. You will be able to analyze your body type (are you an endomorph, ectomorph, or mesomorph?), determine your BMR (Basal Metabolic Rate, or the amount of "maintenance" calories your body requires daily), and assess whether you are carb tolerant or carb intolerant.
This personalized approach makes perfect sense because each of us is a unique individual and no two people are exactly alike in terms of body physiology and personal goals.
One of the most powerful chapters in the book is the first one called, "How To Set Powerful, Compelling Goals That Will Propel You Forward and Charge You Up with Unstoppable Motivation". In this chapter, you will learn what is perhaps, the ultimate secret to burning fat and getting in shape...and it has nothing to do with diets, supplements or training programs.
There's a great quote in this chapter from the legendary Green Bay Packers coach, Vince Lombardi...
"The dictionary is the only place success comes before work. Hard work is the price we must all pay for success."
That quote does a nice job of expressing the "no quick fix" philosophy behind the program and setting the tone for the entire book. In the rest of the book, you'll learn the complete and exact mechanics of fat loss - explained on both a scientific and a practical level (which you can easily apply in your own daily life in terms of what to eat and how to exercise to burn fat).
If there is any drawback to the Burn The Fat ebook, it's that it contains so much information, that some readers may find it a bit overwhelming. Those who are looking for a "cliff's Note's" quick start type of fat loss program, might be a bit intimated at first. The good part however, is that even these types of readers can feel confident and assured that it will be worth the effort because this will literally be the last book they ever have to buy on the subject
Who will benefit most from Burn the Fat?
In the broadest sense, anyone and everyone who needs to lose weight will benefit from Burn The Fat. Men, women, bodybuilders, fitness enthusiasts, and especially motivated individuals and avid readers will love this book. Although it was written by a bodybuilder, this book is certainly not just for bodybuilders.
You will find no "30 lbs. in 30 days" miracles at work here. It's all about intelligent eating choices, planning, hard work and lifestyle change. As Burn The Fat author Tom Venuto says,...
"Burn the Fat is simple, but it's not easy."
In terms of graphic design, Burn the Fat is a clean and professionally formatted PDF e-book. It's a little on the plain side, being just text, but that makes it an ideal volume for printing and reading in the comfort of a favorite chair. Because of it's size, it does require a robust printer and a good stack of paper.
Initially, some people thought that Burn the Fat was priced a little on the high side because $39 might seem like a fair chunk of money for a PDF-formatted ebook. However, after they saw the amount of information contained within Burn The Fat's 340 pages, along with the 4 special bonus ebooks and reports that come with it, they said it was not only worth the $39, but many times that amount.
As with any how-to publication, you're not really paying for the materials used to compile the document, but for what the information can do for you, and clearly, this publication has changed many lives and the hundreds of testimonials and success stories found on the Burn The Fat website are proof of that.
The Bottom line?
Anyone looking for a sugar-coated solution to fat loss, anyone looking to be told fairy-tales, and anyone looking for a "magic bullet" offered by the likes of body wraps, fat burning pills, diet shakes, or "fat-burning" creams and gels might be best advised to steer clear of Burn the Fat.
On the other hand, anyone tired of "spinning their wheels" going nowhere, who wants the truth about fat loss and who is ready and willing to put in the hard work and discipline and make the lifestyle changes necessary to get a fat free body, will find Burn The fat to be one of the best investments they ever made in their lives.
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